On 1 May 2012, Asking Alexandria released a trailer for a new "shocking" short film entitled, Through Sin + Self Destruction.
The release date was set for 15 May. The film promises a
"controversial, uncensored look into the real lives of a new era of
rockstars for today's generation".[23] The film contains a trilogy of three music videos from the band's second album, Reckless and Relentless. The songs are Reckless and Relentless, To the Stage, and Dear Insanity. The film is available now exclusively on iTunes.
On 13 August 2012, Asking Alexandria announced on their Facebook page that a new single entitled "Run Free" was available for free download through a promotion with Axe.
On 23 October 2012, the band announced that their third album will be
more "radio-friendly" with guitarist Ben Bruce stating that "...if
things go as planned, will have a lot of radio singles". Bruce expects
the follow-up to 2011's "Reckless & Relentless" to contain 13-15
songs, six of which he says will be "radio-friendly" and the rest of
which will be "our usual balls-to-the-wall kind of stuff."[24]
On 30 November 2012 the band announced the release of a new EP, Under the Influence: A Tribute to the Legends of Hard Rock, being released exclusively with a subscription to Revolver Magazine.[25]
On 2 December 2012 the band were in an accident as they were driving
to their show in Chicago from Cleveland. Nobody was seriously the hurt
but the band's tour bus was badly damaged.[26]
On 9 December 2012 in New York during the Monster Energy Outbreak
tour, Danny Worsnop announced that he had torn his vocal cord and
wouldn't be able to perform, and that his friends from Attila and I See Stars would be performing vocals for the band until he can perform again.[27]
On 7 January 2013 Danny went in for a check-up on his torn vocal chord
with vocal specialist Dr. Sugerman who perscribed him some medicine and
told that all he would have to do is rest a bit longer and he would be
able to return to singing.[28]
During an interview with GuitarWorld.com Ben Bruce has stated that
the album will contain "...a lot of heavy riffage on this record,
whereas in the past we relied more on rhythms and breakdowns". He also
described their new album as similar to "Old Slipknot" and the choruses and bridges as their "Mötley Crüe side".[29]
The band has completed work on their third studio album, which has not yet been named.[30]
On 9 February 2013 Metal-Trailers.com released the interview they
conducted with the band on 23 January 2013 at Markthalle, Hamburg,
Germany. During the interview guitarist Ben Bruce spoke to Guitar World
regarding the lyrical direction for their new material; "It's a lot
more mature than anything we've done before. It's not so much about
partying and fucking random girls and doing drugs and stuff. We've
actually taken the time to write something that's truly meaningful to
us. The last two records were great, and we loved them, but we were
different people then. We were a lot younger and had less experience.
When you compare the albums, it will definitely show how much we've
grown."[31]
On 28 February 2013 the band released a studio update with vocalist
Danny Worsnop getting "disturbed" in the studio while laying down vocals
for the band's new album.[32] On 3 March 2013 Danny Worsnop posted on Instagram that the album was complete along with the tracklist.[33]
Their third album is titled From Death to Destiny.
The band released their newest single "The Death of Me" on 28 March
2013, via the Sumerian Records YouTube page. The band has yet to
announce a release date on the album. Revolver Magazine
included the album on their list of the Most Anticipated Albums of
2012. Commenting on the sound of the album, Worsnop has said it is "a
musical baby of Mötley Crüe and Slipknot."[34]
The band's drummer James Cassells announced on 20 May 2013 that From Death to Destiny is to be released in North America on Tuesday, 6 August 2013.
On 22 July 2013 a music video for the 'rock mix' of The Death of Me was released.
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